"Rick - Even though we have been working together for almost nine years now, I am pleased to write this letter to tell you that your new process, Developing Sales Force Effectiveness, is quickly taking Foster to a new level. Having to make a fast start with quick wins at Foster, I wasn't sure if starting right off with Sales Force Effectiveness was a good idea. How wrong I was. Not only did the process provide insights for development and coaching but it helped me raise the bar on expectations which resulted in an immediate $75,000 cost savings. Your process not only brings forth the obvious development needs of the salespeople but also reveals sales assets that I can now coach and hold salespeople accountable to. Thanks to you and your team for all the rigorous work and the persistence that pushed me to implement Sales Force Effectiveness sooner than later."
Paul Doerfler, Foster Printing Service

"Rick - Congratulations on reaching the 20 year mark. The concepts and tools presented over the past 2 years are paying dividends. The professionalism and effectiveness of our salesforce is much improved and we have noted a growth rate much higher than the current market."
Bruce Kulzer, Hood Industries, Inc.

"Your process is so very helpful and interesting - I wish we knew about it years ago! Thanks again and I look forward to working with you again!"
Lisa L. Dittrich-Bondor, Indiana Dunes

"I would recommend you to any business that intends to develop their staff to their fullest potential, and I look forward to working with you in the future."
Becky Smith, WL Group National Sales Manager

"I learned something relevant that I can use."
Rod Bedard, Hood Distribution

"It was my most enriching training experience at Pepsi to date."
Jack Duke, PepsiAmericas

"You were perhaps the most prepared, enthusiastic and skillful person ever to speak to our group."
Paul Frodge, Executive Director, Printing Industry of Indiana

"We all learned something that could help us."
Sue Clemens, Boys and Girl Club

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